Search Engine Optimization

The comic shows two people chatting, the first is a man with a green t-shirt. The other is much shorter, fatter, wears a suit, sunglasses and is smoking a cigar. Panel 1: the man in the suit says: 'I hat it all set up! I had spent hundreds of thousands on search engine optimization to make sure I was #1 on Google and then all of a sudden, with their new algorithm I wasn't even on the first page!'. Panel 2: the man with the green shirt replies 'Wow. Did your content change or something?'. Panel 3: silence. The man in the suit raises one eyebrow. Panel 4: the man in the suit says: 'Wait... My what?'.

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